Lisa M Gonzales, Marketing & Communications

Creative Content Writer/Producer

Communications Manager

Content Strategist

Project Manager

I specialize in delivering multi-platform, community-based content and strategic marketing campaigns. 

I've turned TV shows into revenue drivers, streamlined workflows, and developed marketing strategies for lifestyle brands at Disney’s flagship broadcast station in L.A. 

The work featured in this portfolio is from my time as Executive Producer of legacy shows/brands Eye on L.A. and Vista L.A. and Assistant Director of Programming at ABC7 Los Angeles, as well as Co-Chair, Communications for St. Rita School PTO Board of Directors.

Content for ABC7 Eyewitness News and Eye on L.A.'s Facebook and Instagram

Drafted by Lisa M. Gonzales

"I have worked with Lisa for more than two decades at KABC-TV. She is one of the hardest working women in the broadcast business! Her creativity really helped our station attract, expand and grow our audience. Always a team player, Lisa knows how to get projects going and people motivated. Have to say, her warm personality and winning smile won me over from the start! Email me if you want to learn more!" 

- Ellen Leyva, News Anchor, ABC7 Los Angeles

"Lisa has a solution for every obstacle met on the road in the daily adventures of broadcast television. Her organized, 'can-do,' 'this can be interesting,' level-headed approach was always soothing. She’s a natural leader with vision who can juggle multiple high-quality projects with professionalism with just the perfect side dish of sense of humor."

- Nicolette Medina, 9X Emmy Award Winning News Field Producer/News Segment Producer, Food Stylist and Social Media Blogger

"I worked with Lisa Gonzales as my supervisor and Executive Producer on the television series, 'Eye on L.A.' at ABC7 for the past 9 years. Throughout that time, Lisa was one of the hardest working people in the Programming Department. She often worked late into the night to meet an ever-increasing workload as we more than doubled our production to meet new digital demands. Lisa is always up for a challenge. She has a creative and constructively critical eye, she considers all suggestions and makes effective decisions. She is also a strong advocate and cheerleader for her team. On a personal level, as the Host and Senior Producer of Eye on L.A., Lisa made sure I always had the support I needed, gave me the creative freedom I asked for, and always had my back. She's not only a terrific executive and creative, but after our 9 years together, I also consider her a lifelong friend." 

- Tina Malave, Producer/Writer/On-Air and VO Talent

"Lisa has been a pleasure to work with on multiple Disney/ABC-owned shows. Her creativity brings fresh concepts. She's able to establish efficient workflows for multiple projects with multiple deadlines and still be hands-on throughout the day when crises arise. I've found her to be a hard-working communicator and problem-solver who possesses working knowledge of all levels of content production--from concept to delivery. "

- Chris Jolissaint, Emmy Award Winning Producer/Editor

"Vista L.A."
Lisa M. Gonzales, Executive Producer
L.A. Area Emmys 2013

"Eye On L.A. Presents: The Legends of Laurel Canyon"
Lisa M. Gonzales, Executive Producer
L.A. Area Emmys 2012

"Witness: Watts"
Lisa M. Gonzales, Executive Producer
L.A. Area Emmys 2011

"Vista L.A."
Lisa M. Gonzales, Executive Producer
L.A. Area Emmys 2011

"Vista L.A."
Lisa M. Gonzales, Executive Producer
2014, 2013, 2012, 2010, 2009, 2005